In an interview with The Business Fame Magazine, Shilpa Mittal, CEO at Ulatus, shared some insightful views and highlighted the influences made by their company.
Q. Briefly tell us about the CEO/Founder of the company.
A passionate thinker, an ambitious entrepreneur and an inspiring leader, Shilpa Mittal is the brain behind Ulatus’ success. With the ability to identify new opportunities, Shilpa exhibits a perfect blend of innovative and strategic thinking. As an All-India Rank Holder Chartered Accountant, she got the opportunity to work with some prestigious finance institutes like Citibank, HSBC, and Morgan Stanley. However, even with a prosperous career in the corporate world, Shilpa always felt that her calling lies in having something of her own. Following this dream, she founded Ulatus in 2005 at the age of 27! While creating a space in this male-dominated field, Shilpa faced multiple challenges, but her dedication and hard-work defied all the odds.
Today, after 15 years of successful global journey, Ulatus is one of the world’s leading language solutions providers. This year it was covered on Forbes as one of the Top 20 companies offering remote work opportunities. As its CEO, Shilpa oversees all the aspects of the business including product development, client satisfaction and overall management. Her commitment to excellence and business acumen have been recognized through many awards including the esteemed ‘Best Woman Entrepreneur 2017, award by Golden Bridge in San Francisco. Recently, Inspirezones, a global media organization, hailed Shilpa as one of the Top Businesswomen.
Even after coming this far, the vision Shilpa has for Ulatus is to grow more, do more and be more!
Q. Kindly brief us about your strategies behind those services/products. If possible, kindly give us a one line unique quote that best describes your company.
Ulatus is a leading brand worldwide, recognized by the Common Sense Advisory as being among the top 75 translation service providers in the World and the top 16 in Asia. It has also been recognized in the top 10 Pharma and Life Science Tech Solution Providers.
We offer a wide range of services addressing several requirements of researchers who aspire to reach a global platform and organizations that aim to communicate with their local audience and market in the most effective way. In all solutions that we offer, there is a great focus on two important aspects—quality and technology.
At Ulatus, we understand that the Pharma and BioTech industry is an integral part of any nation’s development. Hence, we help these companies launch drugs in foreign markets through active participation and roles in clinical trial translations. Our medical translation expertise extends to clinical trial translations, regulatory submission translations, medical device translations, etc.
Our marketing localization solutions provide aid to corporates in overcoming regional and cultural barriers and engaging with local customers to spread their outreach worldwide, into more local markets. To achieve this, Ulatus offers services like website localization, multilingual SEO solutions, localized PR, display and ad copy translation, etc.
The software localization services offered by Ulatus help companies to increase their global market share and adapt their product through effective customization and enhancements to attract local audiences, thus increasing their user base.
Ulatus also has expertise in the finance sector including investment banking, commercial banking, asset management, and insurance, wherein we provide localization assistance for companies to capitalize on opportunities across borders.
The current changing times and the need for easier and faster communication, has led to e-learning emerging as an important educational requirement. Hence, we have also diversified with services like book translations and game translations. At Ulatus, we provide expert assistance to modify and enhance e-Learning content as per the local audience, focusing on cultural identity, contextual nuances, and regional relevance.
With “Localize to Globalize” as our motto, we endeavor to go beyond the premise of a language translation company to deliver technology and localization services that help enterprises across the globe to build a strong local presence.
Q. Kindly share your opinion on the Pharma & BioTech industry.
We are witnessing a historic boom in the Pharmaceuticals and BioTech industry. We have always been in the pursuit of better solutions for our evolving healthcare needs, making this industry one of the fastest growing sectors in the world. But the current pandemic has forced an influx of extensive research for swift and effective mitigation of Covid.
This has led to multiple studies, clinical trials, drug designing experiments, and many such allied activities, being conducted. As a result, a plethora of information, documents and reports has been generated which needs to made accessible globally. We, as language solutions providers, are needed to facilitate accurate dissemination of this information.
We all know that medical translation is very sensitive to errors. A single mistake can lead to unimaginable havoc. To avoid such incidences, it is crucial to ensure ‘accuracy’ while translating documents, especially in subject areas as vulnerable as healthcare.
Understanding this need for precision in translation, many Pharmaceutical and BioTech companies have joined hands with Ulatus. We are known for our highly skilled and specially trained medical translators and interpreters. This expertise assures our partner companies about our translation and localization capabilities. As a result, they consult us for their language needs across their entire development life cycle.
Q. Kindly brief us about the most satisfactory experience with a client. What kind of game changing services have you provided to them?
Ulatus caters to the needs of a wide client base spread across 125 countries. We have served over 200,000 clients from all across the globe including various prestigious companies, universities, and institutes. In the pharmaceutical sector, we have worked with renowned firms such as Sanofi, Pfizer, Novartis, Takeda, Abbott and many more. Our commitment to quality and attention to details helped us to earn the trust and loyalty of our clients. To put this achievement in perspective, we have a customer satisfaction rate of 99.45%.
Once Sanofi’s pharmacovigilance team needed translation services for hundreds of their adverse event reports coming in daily with a turnaround time of just 24 hours. Delivering such a vast assignment, within short period of time and without compromising on the quality, was a big challenge. But at Ulatus, challenges do not deter us from helping our clients. For us, clients always come first!
We accepted the challenge, and crafted another success story through our client’s satisfaction. Their testimonial says, “Through their excellent project management system, Ulatus surpassed all my expectations and passed fairly. Given the demands of this project, it was difficult to meet my requirements but Ulatus successfully delivered my work following the timelines and high-quality standards. It is a miracle company.”
Pulling off this feat was no walk in the park! But our dedicated and talented people helped us to race against time, and get the title of ‘miracle company’.
Q. With cut-throat competition and everyday evolution, how does the company face new as well as prominent competitors?
Innovation and technology are our strengths. Ulatus understands that competition in the industry is immense. In the massive translation industry, which is worth more than 40 billion dollars, making a mark and surviving competition is extremely challenging.
Hence, we continuously work towards finding better, smarter and faster solutions to resolve client problems and assist them in the best way possible. The company’s major focus is to facilitate communication across the globe, helping researchers, as well as corporates, break and overcome the language barrier they may face in doing so.
Our obsession for quality and client satisfaction sets us apart in more ways than one. We are already a triple ISO (9001:2008, 27001:2013 & 17100:2015) certified company. This year, Ulatus has also been granted the ISO 13485:2016 certification, which further acknowledges our credibility in translating Medical and Healthcare projects. Only 1% of the translation companies have this recognition for high standards of quality and delivery, and we can proudly say that we are one of them.
Further, our ability of sustaining quality while meeting rigorous time requirements has helped us survive the competition. Our technology-driven solutions, as well as internal automated workflows, allow us to maintain high standards with a competitive turn-around-time.
Our strategies are very clear and solid; they are not influenced by changing market dynamics. We customize our offerings to suit client requirements and design solutions according to their standards and budgets. Our commitment to high quality, flexibility to work around clients’ needs, technological know-how and customer-friendly services encourage our clients to opt for Ulatus among other brands. In turn, happy clients give us momentum to grow!
Q. Advice for the budding leaders in the Pharma & BioTech industry who are trying to embark in the same field?
Be it the Pharma & BioTech industry, translation industry or any other industry, we have the same advice for all. Dream big. Believe in yourself. Work hard.
In this technologically driven era, if you have the right talent, vision and the passion to chase your goal, there is nothing that can stop you. You are much more capable than you know. The path to success is paved with hurdles and challenges. But those who focus on solving these challenges emerge as winners!
Also, there is certainly no substitute for hard-work. Always go that extra mile. Be ambitious. Set high benchmarks for yourself and everybody to follow & surpass. Have the courage to take calculated risks. Never lose sight of what your customers want. Offer solutions for them, the ones that solve their problems.
As long as you are learning, growing and exploring, you are on the right path!
